HOW TO PRESENT WERO AT CHECKOUT.

Checkout is a key touchpoint for the Wero brand.

Our guidelines ensure clear, consistent placement of Wero, so people can choose Wero easily and complete their payment with confidence.
Made in Europe with love, Wero is designed to make payments simple, secure, and trustworthy.

UX Checkout Guidelines

Because Wero may still be unfamiliar to some, an explanation can help remove hesitation and support people in completing their payment. Placing an info icon next to the name offers a quick way to build confidence, without interrupting the checkout flow or sending people elsewhere.

  • Payment selection

When you show Wero with the other payment options in your checkout flow, please use:

  • Title: Pay with Wero
  • Tagline underneath: Instant payment from your bank account
  • Include an Info icon with additional information on click

Visual examples

a) on Mobile smartphone

UX
UX 1

b) on Desktop

Desktop shrunken screengrabs
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English copy

Title

Pay with Wero

Tagline

Instant payment from your bank account

Additional info shown when info icon is clicked
No need to fill in your card details when checking out. Just confirm the payment via Wero or your banking app.

Wero is backed by Europe’s largest banks and is the simple, seamless and secure way to pay online.



Made in Europe with ❤️

Wero is made in Europe - for Europe
This content is available in the languages of markets where Wero is currently live.

German translation

Title
Bezahl mit Wero

Tagline
Sofortzahlung von deinem Bankkonto

Additional info shown when info icon is clicked
Beim Bezahlen musst du keine Kartendaten eingeben. Bestätige die Zahlung einfach über Wero oder deine Banking-App.

Wero wird von Europas größten Banken unterstützt und ist eine einfache und sichere Art, online zu bezahlen.



Made in Europe with ❤️

Dutch translation

Title
Betaal met Wero

Tagline
Instant payment from your bank account

Additional info shown when info icon is clicked
Je hoeft bij het afrekenen geen kaartgegevens in te vullen. Bevestig de betaling via Wero of je bankapp.

Wero wordt ondersteund door Europa’s grootste banken en maakt online betalen eenvoudig en veilig.

Made in Europe with ❤️

French translation

Title
Payer avec Wero

Tagline
Paiement instantané depuis votre compte bancaire

Additional info shown when info icon is clicked
Vous n’avez pas besoin de saisir vos coordonnées bancaires lors du paiement. Il vous suffit de confirmer la transaction via Wero ou votre application bancaire.

Soutenu par les plus grandes banques européennes, Wero offre un moyen simple et sécurisé de payer en ligne.



Made in Europe with ❤️

Brand Guidelines

A consistent brand is the key to consumer trust. Our brand guidelines help you make sure every Wero payment looks like Wero, sounds like Wero and feels like Wero, every single time.

Brand assets for marketing

Wero badge

The Wero badge is a variant of the Wero logo, designed for instant brand recognition. You can use it to announce Wero in your emails, landing pages and other communication materials.

The Wero logo, featuring bold black typography on a pale yellow rectangular background, set against a dark gray field.
A close-up technical view of the Wero logo spacing, showing the pink alignment guides and gray padding zones.

Clear Space

The minimum clear space around the Wero badge is 1/4 of the badge height.

A variation of the Wero logo width specification, showing the yellow brand mark with a measurement of '48 pixels'.

Minimum Size

Minimum sizes are indicative. All brand assets should always remain crisp, unpixelated and fully legible, even if their size is larger than the recommended minimum.

Brand assets for checkout

Wero Checkout Card

The Wero checkout card presents Wero as an available payment method at checkout. The card is based on a standard format so it will sit nicely alongside other payment methods.

The Wero logo in bold black lowercase typography, centered on a pale yellow rectangular background with a dark gray field.
A close-up technical view of the Wero logo spacing, showing the pink alignment guides and gray padding zones.

Clear Space

The minimum clear space around the Wero badge is 1/4 of the badge height.

The Wero logo on a yellow background, shown with a horizontal double-headed arrow and the text '48 pixels' to indicate its minimum display width.

Minimum Size

Minimum sizes are indicative. All brand assets should always remain crisp, unpixelated and fully legible, even if their size is larger than the recommended minimum.

Marketing Guidelines

Consistent messaging reinforces the Wero brand consistently, helping your customers build and maintain that all-important trust.

Messaging guidelines

Let your customers know that they can pay with Wero when they buy from you online with messaging across all your channels.

Simple and fast

Pay online straight from the Wero app or your  banking app. No long IBANs or numbers to enter: all you need is your phone.

Reliable and secure

Wero is built to Europe’s high security and data protection standards.

Supported by your bank

Wero is linked to your regular bank account. It keeps all your expenses in one place to give you more control.

Made in Europe

Wero is backed by some of Europe’s largest banks. It’s designed in Europe to be a simple, sovereign payment experience for as many people as possible.

Marketing examples

Let your customers know that they can pay with Wero when they buy from you online with messaging across all your channels. 

Marketing email

Telling your customers by email that next time they visit your store they can pay with Wero is a great way to build curiosity. Feel free to adapt this email, which contains the key messages people need to know so they can feel confident paying with Wero.

A promotional web page for 'Crew' announcing Wero as a new payment method. It features a graphic of the checkout screen, a list of bullet points explaining that it is fast and secure, and a black 'Shop Now' button at the bottom.

App Pop-Up

A one-time app popup announcing  that Wero is now available in your checkout is another non-intrusive way to introduce your customers to our brand.

A mobile app interface for 'Crew' with a dark overlay and a central white pop-up. The pop-up features the Wero logo and the heading 'You can now pay with Wero', followed by an English description of its benefits and a black 'Got it!' button.

Website banner

Banner for WEro website

Check out our PSP partners to implement Wero.

You can contact your own acquirer for more questions - check the list here