From flea markets to festivals and from radio to social video, Wero shows up where real life happens. Discover how we bring instant European payments to life through bold, on-the-ground activations across Europe.
At the flea market without cash? Wero’s got you covered. During summer 2025, Wero was present at more than 60 flea markets across Germany, offering sellers and buyers a seamless European instant A2A alternative to cash and PayPal - right where it matters most. Couldn’t make it to a flea market to see our stand in person? No worries. Our sleek summer video brings the Wero flea-market vibe straight to you.
As part of our 2025 summer campaign in France, Skyrock and its in-house creative studio produced a series of audio and video spots featuring Skyrock host M’rik. They centre around classic summer moments: trips, nights out and shared expenses, all of which lead to the inevitable question: “who owes what?”. Wero steps in to make paying friends back instant and effortless.
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
Wero, where people actually pay
We launched WEROAST - a custom rap booth where festival-goers settled debts with diss tracks, mentored by icons like Alonzo, Meryl, BB NOYAA, TK, Infinit, Veust, and Prototype. The best tracks dropped every 15 minutes and were showcased live on big screens and social.
Great music, festival energy, and Wero in action.
As part of our 2025 summer campaign in France, Wero partnered with Brut, one of Europe’s leading media brands, to produce a series of short-form videos filmed at major music festivals.
Creators met festival-goers at three major events and reimbursed on-site expenses with Wero – showcasing simple, everyday moments where paying friends back should be instant and effortless. One example was our activation at Francofolies with French influencer Just1bisou.
The series was published on Instagram, TikTok and YouTube Shorts, with additional activations at Rose Festival and Golden Coast.
The Wero Thrift Club had its vibrant debut in Berlin, welcoming an enthusiastic crowd and generating strong social buzz (despite the rain).
This first-of-its-kind activation unted 17 influencers from Germany, France and Belgium, with a single goal: to showcase how fast, secure and effortless P2P payments with Wero are in a real, everyday setting.
A queue of visitors was there before the official opening, and the flea market proved to be the perfect live demonstration of Wero in action: simple, instant payments - no cash required.
Powered by creator content and authentic community engagement, the Wero Thrift Club set a new benchmark for experiential payment marketing.
